Cookies Policy | In Memory Of Life Funeral Directors

Last updated July 2026

Introduction

This Cookies Policy explains how Funeral Enterprises LTD, trading as In Memory Of Life Funeral Directors ("we", "us", or "our"), uses cookies and similar technologies on our website www.inmemoryoflife.com and our client portal app.inmemoryoflife.com (together, the "Site").

We use cookies to help our Site function effectively, provide a better user experience, understand how visitors use our Site, and measure the performance of our advertising. This policy should be read together with our Privacy Policy.

We only place non-essential cookies — including functional, analytics, and advertising cookies — on your device with your consent. When you first visit our website you will be shown a cookie banner, managed by CookieHub, that lets you accept or reject each category of non-essential cookie. Strictly necessary cookies do not require consent because they are essential for the Site to work. You can review or change your choices at any time using the "Cookie Settings" link at the bottom of every page.

What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They allow the website to recognise your device, remember preferences, and help improve overall performance and usability.

Cookies can be:

• Session cookies – deleted automatically when you close your browser.
• Persistent cookies – remain stored on your device until they expire or are deleted manually.

We also use similar technologies such as pixels and tags (for example, for advertising measurement), which work in a comparable way. In this policy, references to "cookies" include these technologies.

How We Use Cookies

We use cookies to:

• Enable our website and client portal to function properly and securely
• Remember your preferences (such as location or form entries)
• Improve the speed and performance of the Site
• Analyse how visitors use our website to help us make improvements
• Measure the performance of our advertising, including which adverts lead to enquiries
• Deliver relevant content and advertising based on your interests or location
• Maintain your authenticated session on the client portal (app.inmemoryoflife.com)

We do not use cookies to build profiles about sensitive characteristics such as your health, religion, or beliefs. Where our advertising cookies share data with providers such as Google (see Advertising and Conversion Measurement below), any contact details used are encrypted (hashed) before they are shared and are used only to measure the performance of our advertising.

Types of Cookies We Use

Strictly Necessary Cookies

Essential for website and portal operation and security; these cookies cannot be switched off. They are usually only set in response to actions made by you, such as logging in to the client portal, filling in forms, or setting your privacy preferences.

Functional Cookies

Used to remember choices you make, such as your location or preferences, to provide a more personalised experience on our website. These are only used with your consent.

Analytics & Performance Cookies

Help us understand how visitors use our website so we can improve content, layout, and functionality. We use tools such as Google Analytics for this purpose. These are only used with your consent.

Marketing & Advertising Cookies

Used to deliver relevant advertisements and to measure how effective our advertising campaigns are — for example, which adverts led you to request a quote. This includes Google Ads and, where applicable, the Meta (Facebook) pixel. These cookies are only used with your consent and can be managed at any time through your cookie preferences.

Advertising and Conversion Measurement

When you accept advertising cookies, we use tools to understand which of our adverts lead people to contact us or request a quote, so we can advertise responsibly and avoid wasting spend. This helps us keep our services affordable.

Google Ads and Enhanced Conversions. We use Google Ads conversion tracking to measure the effectiveness of our campaigns. As part of this, we use a Google feature called Enhanced Conversions. Where you have provided your details to us (such as your email address), that information is converted into a secure, irreversible code (a process known as "hashing") on our systems before it is sent to Google. Google uses this hashed data only to match your activity to a Google Ads interaction and to report conversions to us. We do not receive new personal data about you from Google as a result, and this only takes place where you have given consent to advertising cookies.

Meta (Facebook) Pixel. If you accept advertising cookies, we may also use the Meta pixel to measure the performance of adverts shown on Facebook and Instagram.

Google Consent Mode. We use Google Consent Mode (v2) together with CookieHub. This means Google's tags adjust their behaviour according to your consent choices, and advertising and analytics tags will not store or share identifiable data unless you have accepted the relevant cookie category.

Cookies We Use

The table below lists the main cookies and similar technologies used across our Site. The specific cookies present can change over time; CookieHub automatically scans our Site and maintains the current, detailed list, which you can view in the Cookie Settings panel.

Durations are indicative; please refer to the live list in Cookie Settings for exact values.

Client Portal (app.inmemoryoflife.com)

Our client portal is built on the Base44 platform. The portal uses strictly necessary session cookies and authentication tokens to keep you securely logged in and to maintain the integrity of your session. These are essential for the portal to function and cannot be disabled while you are using it.

The Base44 platform may also use technical cookies for performance and security monitoring purposes. No personal data collected via these cookies is used for marketing or sold to third parties.

Third-Party Cookies

Some cookies on our Site are set by third-party providers to deliver analytics, advertising, or embedded content. These third parties have their own privacy and cookie policies. We encourage you to review them for more information about how they use data.

• Google Analytics Privacy Policy
• Google Ads Privacy Policy
• YouTube Privacy Policy
• Meta (Facebook) Privacy Policy
• Base44 Privacy Policy

Cookie Consent and Management

Our website uses CookieHub to display our cookie banner and manage your consent preferences. CookieHub automatically categorises cookies, logs consent records, and ensures only strictly necessary cookies are loaded until you give permission for others.

You can review or update your consent preferences at any time by clicking the "Cookie Settings" link at the bottom of our website. Withdrawing consent is as easy as giving it.

For more information about how CookieHub processes data, please visit https://www.cookiehub.com/privacy-policy.

Please note: cookie consent preferences set on the main website (inmemoryoflife.com) are separate from those on the client portal (app.inmemoryoflife.com), as they operate on different domains.

Managing Cookies

You can manage or disable cookies in your browser settings. However, some parts of our Site and client portal may not function properly if you do so.

To manage cookies, follow the instructions for your browser: Chrome, Safari, Edge, Firefox.

You can also opt out of tracking cookies by visiting:

• Network Advertising Initiative Opt-Out Tool
• Digital Advertising Alliance Opt-Out Tool

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology or legal requirements. The latest version will always be available on this page and will include the current "Last Updated" date above.

Contact Us

If you have any questions about our use of cookies or this policy, please contact us at:

In Memory Of Life Funeral Directors
Funeral Enterprises LTD
86–90 Paul Street, London EC2A 4NE
📞 0203 389 8362
📧 hello@inmemoryoflife.com