Privacy Policy
Last updated September 2024
INTRODUCTION
Funeral Enterprises LTD, trading as In Memory Of Life Funeral Directors (“we”, “us”, or “our”), respects the privacy of our clients and website users (“you”).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit www.inmemoryoflife.com, including any other media form, media channel, or mobile website connected thereto (collectively, the “Site”).
Please read this policy carefully. If you do not agree with its terms, please do not access the Site.
We may update this policy periodically; any changes will appear here with a revised “Last Updated” date. Continued use of our Site or services after updates constitutes acceptance of the revised policy.
COLLECTION OF YOUR INFORMATION
We may collect personal information about you directly, from others involved in the funeral process, or automatically when you interact with our Site.
Personal Data
We collect personal information such as your name, address, email address, telephone number, and details necessary to provide our funeral services. Most information is provided when you:
Register an account or save a funeral quote
Complete forms or instructions related to funeral arrangements
Contact us by phone, email, or in person
We may also receive information indirectly from:
Coroners, registrars, hospitals, or GPs providing details required for funeral arrangements
Service partners assisting with logistics, carriage, or mortuary services
Some information may include special-category data (e.g. religious or philosophical beliefs, or limited health information) where relevant to funeral wishes. We process such data only where necessary and with appropriate safeguards.
Derivative Data
Our servers automatically collect technical details such as your IP address, browser type, operating system, access times, and pages visited before or after using our Site.
Financial Data
When you make payments through our Site, financial details (e.g. card number or PayPal account) are processed securely by PayPal. We do not store your full payment details. Please review PayPal’s privacy policy for further information on how they handle your data.
Mobile Device Data
If you access the Site from a mobile device, we may collect device identifiers, model, operating system, and approximate location data.
Telephone Call Recording
We record some telephone calls for training, monitoring, and quality assurance purposes. This helps ensure the information we provide is accurate and that our team maintains high standards of care and professionalism.
Call recordings are processed under our legitimate interests in improving our services, supporting staff development, and resolving any future service-related queries or complaints.
Recordings are stored securely, accessed only by authorised personnel, and retained for up to 2 years before being permanently deleted, unless required for an ongoing investigation or legal obligation.
We do not use call recordings for marketing or share them with any third parties, except where required by law. When you contact us, you will hear or be informed that your call may be recorded for training and quality purposes.
USE OF YOUR INFORMATION
We use the information we collect to:
Contact you about funeral arrangements and related services
Provide and manage the funeral services you request
Create and manage your online account
Process payments and issue refunds
Communicate with you regarding your account or order
Deliver a personalised website experience
Improve our services and staff training
Resolve disputes or respond to enquiries
Comply with legal and regulatory obligations
DISCLOSURE OF YOUR INFORMATION
We may share information in the following circumstances:
By Law or to Protect Rights: When required by law, regulation, or to protect the rights, property, or safety of others.
Third-Party Service Providers: With trusted suppliers assisting in the funeral process (e.g. carriage, mortuary, staffing, IT, or hosting providers).
Marketing Communications: With your consent, or where legally permitted, for marketing purposes.
Business Transfers: In the event of a merger, acquisition, or business reorganisation, your information may be transferred to the successor entity.
We never sell personal data and do not share call recordings, personal messages, or sensitive information for marketing.
TRACKING TECHNOLOGIES
We use cookies and similar technologies to improve your browsing experience, understand usage patterns, and provide relevant content.
You can manage or delete cookies through your browser settings. For details, visit www.allaboutcookies.org.
We use CookieHub to manage your cookie preferences and ensure compliance with data protection regulations. CookieHub records your consent choices securely and only enables non-essential cookies after you give permission.
DATA RETENTION
We retain personal information only as long as necessary for the purposes outlined in this policy and in line with legal requirements.
Funeral arrangement records: up to 6 years after completion of the funeral
Call recordings: up to 2 years, then securely deleted unless required for an ongoing investigation or legal obligation
Financial and accounting records: 7 years (HMRC requirement)
After these periods, data is securely deleted or anonymised.
LAWFUL BASES FOR PROCESSING
We process your personal information under the following lawful bases:
Contractual necessity – to fulfil funeral services or related agreements
Legitimate interest – for staff training, quality monitoring, dispute resolution, and operational administration
Legal obligation – to meet UK legal and regulatory requirements
Consent – when you opt-in to receive marketing or non-essential communications
YOUR DATA PROTECTION RIGHTS
You have the right to:
Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure (“right to be forgotten”) where applicable
Object to or restrict processing in certain circumstances
Request data portability where processing is based on consent or contract
To exercise any of these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.
SECURITY OF YOUR INFORMATION
We apply administrative, technical, and physical safeguards to protect your data from unauthorised access, loss, or misuse. While no system is entirely secure, we maintain appropriate controls and review them regularly.
CHANGES TO THIS POLICY
We review this Privacy Policy regularly and update it on this page as needed. The latest version will always include the current “Last Updated” date above.
CONTACT US
In Memory Of Life Funeral Directors
Funeral Enterprises LTD
86–90 Paul Street, London EC2A 4NE
📞 0203 389 8362